Whether it’s your first trade show or you’re coming back as a seasoned veteran, setting up a booth is a great way to show the business world just who you are. In a world where appearance means everything, setting up a display that shows passersby what to expect from you is a perfect way to increase business inroads and make contacts. There’s no doubt about it: Spreading the word about your new business can be exciting, and booking a trade show booth can be one of the best ways to do it. But no matter how much confidence you have in your brand and your product, there are a few classic ‘don’ts’ when it comes to trade show displays that you’ll want to avoid. Instead, use these tried-and-true trade show tips to make sure your display leaves everyone agog, and ready to invest in your business.
Go Big, Not Gimmicky
If you’re looking to find ways to set your trade show display apart, you might assume that bigger is better. While this tends to be true in many ways, your definition of ‘big’ doesn’t have to coincide with ‘gimmicky.’ While it’s important to be a showman while representing your product, you don’t have to go all out and create a circus-like display while advertising your business. The best way to set yourself apart is to create a display that’s colorful, well-designed, and easy to look at and remember. You want to create something that’s going to leave people interested in your brand, not overwhelmed by it. Consider the simplicity of successful brand imagery like that of Facebook, Twitter, and Snapchat. Creating a conversation around your brand doesn’t have to involve a huge display. In the case of making an instant impression on passerby at a trade show, sometimes less is more.
Create a Polished Exterior
No one is going to pay attention to you if your display booth looks messy, unprofessional, or disorganized. Even if you brought along a ton of swag, literature, and equipment for your pitch, the fewer people see of it, the better. At trade shows, people are drawn to clean, minimalist branding and an even cleaner display presentation. Don’t overcrowd your booth with lots of different visual or physical elements. You want to put yourself at the center of your presentation: After all, you’re selling yourself along with the business brand.
Lure Listeners In
You don’t need to have a big personality to gather a large crowd at your trade show display. All you have to do is be friendly, open, and inviting. Position yourself as someone who’s ready and willing to take questions about their brand. You can draw people in with a simple “hi there,” or “how are you?” You don’t need to be aggressive with your pitch. Start with a simple conversation. Offer some free swag or a homemade treat to draw crowds, and gently segway into what it is you’re there to sell: Your brand. It’s as simple as that. You don’t need to be overbearing or showy in order to leave your guests wanting more.