If you want to reach your audience, you have to consider where your newly designed banner is going to be located. Many business owners and marketers need to consider where they will place their printed products once they’re complete — put them in the wrong spot and your ROI could plummet!
With this guide from Where The Trade Buys — a leading provider of roll-up banners — you can get practical advice on where to place your promotional banner for the best chances of a high ROI rate. From store window to trade show, read on for advice on maximising your marketing ROI with pull-up banner placement tips.
The key to good marketing is to utilise it wherever and whenever possible. The sleek but noticeable dimensions of a pull-up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered. So, don’t stop promoting your brand just because your potential customer has stepped indoors.
Been in business for a decade? Voted number one in your industry for two years running? Achievements matter to people who walk through your door, and the beauty of a pull-up banner is that you have the space to advertise snippets of success stories — unlike with a small leaflet, for example. Studies suggest that it can take as little as a tenth of a second for us to formulate an impression of something, which means that you don’t have long to portray your brand in a positive light when your customers steps into your building. Designing an eye-catching pull-up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients.
Another trick to boost your marketing campaign is to make the most of your ‘decompression’ zone. According to an article by the Economist, the ‘decompression zone’ is a section of a shop where a customer momentarily ‘slows down’ to assess their new surroundings. As a result, this is a great place for promotional material. Even if you don’t have a reception area, you can simply place your pull-up banner just inside the entrance for the same powerful marketing affect — another way to boost ROI.
Public, outdoor place
Apparently, Brits have little time to spare searching for your shop. According to a study published in The Independent last year, employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance.
Unfortunately, being located in a prime public spot isn’t always achievable for all business. But, if you’re slightly off the high street, tucked away around a sharp corner or sandwiched between two larger stores; you could run the risk of clients giving up on finding you. By placing your pull-up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the general public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend.
Each sector has the opportunity to attend corporate events that can help boost their marketing strategy and attract new customers, employees and investors. But, how do you maximise your exposure when you’re surrounded by so many others? According to Eventbrite, the UK events industry is worth £42.3 billion and 1.3 million business events are held annually. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion!
Many think that digital ads are the best way to make a marketing impact. However, research appears to show that this isn’t the case. According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If you want to stand out against your competitors at a major recruitment exhibition and create that bond to entice people to come over, why not design an attractive, descriptive pull-up banner and place it next to your stand? If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
One of the best platforms for your banner is at an awards show — granted that it isn’t a champagne reception/red carpet affair. Some awards shows are very business-based and can last all day before the awards section takes place in the evening. In which case, use this time to promote your brand on social media and YouTube. A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
There’s no point in advertising if your audience doesn’t remember it — could placing a banner at your next awards show help? A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured pull-up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!
Business owners and staff have been spending time dressing store windows for decades — and this marketing location is still as effective in 2018. According to store design and display consultant, Linda Cahan, in an article published in Entrepreneur: “Each window should tell a story”. Are you making the most of this key piece of promotional space? If you have floor-length windows, simply angle your pull-up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen.
A good way to highlight a promotion is to shout about in your shop window. Did you know that 80% of consumers describe themselves as ‘promotion sensitive’? Highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
Follow the above advice to ensure your marketing strategy gets a boost in 2018.